• Video advertising formats: what are they and their features

  • Formats

     Video is an effective and popular tool that allows a brand to interact with users. Rejection of this solution leads to the loss of a significant part of the audience, which can potentially become customers and buyers of the company.

     

    Interest in videos is growing rapidly every year. They now account for more than 80% of all Internet traffic. By comparison, the percentage has increased 15-fold since 2017.

     

    It is important to understand that there are several formats of video, each of which has its own characteristics, advantages and disadvantages.

     

    Popular formats

     

    Advertising on TV and the Internet is an effective way to promote various services, goods and products. Therefore, it is important to make proper use of all available tools. If we talk about video advertising, there are several popular formats to use:

    • in-stream;
    • out-stream;
    • rewarded;
    • top-line;
    • full screen;
    • wow-roll.

    How do they work and how do they differ from each other? We will tell you about each video format separately and in more detail.

    Wow-roll

     

    The main feature is the presence of animated inserts. They can go beyond the player and move around the entire screen. The format is very unusual, which allows it to attract the attention of users.

    But it's important to use this format in the right conditions. Best of all, on landing pages about products or about the company. Reading the news or articles not related to the advertised product, such ads will be distracting and irritating.

    Full screen

     

    This format is different in that video ads appear full screen, covering the main page. Typically, the video is a few seconds. Most often, you won't be able to skip such ads.

    The disadvantage of this format is that such videos over the viewed page may be annoying, creating a barrier to the desired user of the content.

    Top line

     

    This is a format of videos that appear at the top of the screen and are presented as a banner.

    The video is played automatically with the sound turned off. Such advertising is easy to skip. You just need to scroll down the page.

     

    Rewarded

     

    Adverts most commonly used in mobile apps. The main feature is that the user receives a reward for watching such a video.

    For example, if you watch the whole video, you get virtual currency, extra points in the game and so on. There is a rather loyal attitude to such advertising, because you can get something useful and interesting for watching it.

     

    Out Stream

     

    Is a format of native advertising. Video ads are integrated into the content. Playback is automatic. Usually, the sound is turned off. These videos are not very distracting and annoying because they do not interfere with the information on the site. If the advertisement was not interesting to the user, he can easily skip it.

     

    In Stream

     

    This is the most popular format of video advertising. It is very similar to advertising on TV. Ads playback starts automatically. You can choose from 4 conditions of video ad activation:

    • before viewing the main video;
    • during playback;
    • at the end;
    • upon exiting pause mode.

    All of these video advertising formats have been successfully used and integrated to promote products, goods and services. It's up to you to decide which one to use!